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The challenge
Naming five services on one slide is a list the eye skips. The work that would distinguish the firm is the part that never gets read.
What we did
A Storyline pitch that opens one service or one year at a time, so the eye is not asked to skip a list of five. Four checks finish it, including matching each service name to its definition, with a seventy-five-percent pass mark stated on the results rather than in the briefing.
Project highlights
- One layer at a time
- Numbered reveals on the service and timeline slides. The reader opens the claim they care about, and the slide never becomes the wall of services it was built to avoid.
- Four checks, 75% to pass
- Pick-one, pick-many, and two drag-and-drops that pair each service with its definition. The pass mark is on the results slide, not a line in the briefing.