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The challenge
A gym introduction that names the zones and the packages still leaves the member with a brochure. Choosing a class, shaping a session, and deciding what to do when the plan breaks never get practised.
What we did
A custom HTML5 introduction built around the gym’s own story, with practice set in the middle of it. The learner tries a few decisions a brochure can only describe, then composes a membership from the benefits that matter to them. The exercises stay illustrations rather than a prescribed plan. Choosing a class, shaping a session, and deciding what to do when a plan breaks are the decisions the piece actually asks for. Membership comes after that, once the learner has already started to choose.
Project highlights
- 10 screens
- Spaces, story, class styles, coaching, four practice exercises, then membership. The course is complete when every screen has been opened.
- Four things to try
- A bar to balance, a repetition to time, a thirty-minute session to shape, and a week whose plan breaks. Each one is a decision the brochure could only describe.
- The package changes
- 24/7 access, classes, the recovery suite, and an introductory session can be added, and the card moves between the Silver and Gold options. The prices are the ones in the source course, and the screen says the billing period is not specified.